With the long-term vision not to let any plastic remains entering the coastal bed, we created an organization named ‘I Clean My Village’ (ICMV). The Founder Shaju Prakash with his brother Arun Amuthan and Father Jacob gathered some college students and began training the local people in sustainable source segregation.
We identified 400 houses for the pilot project. The ICMV Volunteers went to each household every day and collected the might-be-sea-dumped waste into 6 categories separately.
The pilot project was a huge success as those 400 houses were 98% sucessfully source segregated the waste for 6 months. People could visibly witness the drastic change at the sea shore and sea.
With 400 houses for six months, we processed around 80000 kgs/80 tons of wet and dry waste, which could have otherwise landed at the sea.